Direct: 480.800.3530
Email: bsamuels@pswmlaw.com
Bruce is known for his pragmatic and creative strategies to help his clients achieve their litigation objectives. He carefully listens to his clients in order to develop a litigation strategy and then collaborates closely with them to execute on it. Whether the dispute needs to be de-escalated or prepared for trial, Bruce serves as a trusted counselor every step of the way.
Bruce’s unusual versatility is illustrated by being recognized in seven different areas by Best Lawyers in America: Commercial Litigation, Copyrights, Intellectual Property Litigation, Real Estate Litigation, Trademarks, and Trade Secrets. Benchmark Litigation has recognized Bruce as a “Local Litigation Star” in Intellectual Property since 2014. Clients have looked to Bruce to obtain temporary restraining orders and preliminary injunctions when, for example, a company’s trade secrets have been misappropriated, or a former employee is violating a post-employment obligation by soliciting customers.
Bruce has represented clients to successful litigation outcomes in cases such as the following.
Bruce is motivated by making a difference in the lives of others. From his volunteer work in Africa after college to serving on several non-profit governing boards over the past two decades, Bruce is committed to giving back. On Election Day 2020, in conjunction with the Lawyers Committee for Civil Rights, Bruce volunteered to seek court orders, if necessary, to protect the right to vote. The Navajo Nation reported that two of its polling locations had only opened after significant delay. Bruce and his team prepared an emergency lawsuit against the county to keep those two locations open for an extra hour. After an all-day effort, the court granted Bruce’s request for an emergency order requiring voting to continue until 8:15 p.m.
Bruce has two sons attending college in California. Before law school, Bruce traveled to over 35 countries and gained a deep appreciation for the diversity and richness of other cultures. Bruce enjoys skiing, HIIT training, and hiking the local desert mountain trails.
Judicial Clerk to the Honorable James Moeller of the Arizona Supreme Court, 1994-1995
Best Lawyers in America Scottsdale “Lawyer of the Year” – Trademark Law, 2023, 2025; Scottsdale “Lawyer of the Year” – Copyright Law, 2025; Scottsdale “Lawyer of the Year” – Intellectual Property Litigation, 2024. Best Lawyers in America, Phoenix “Lawyer of the Year” – Copyright Law, 2013, 2016, 2020, 2021; Phoenix “Lawyer of the Year” – Intellectual Property Litigation, 2017. Recognized in seven areas by Best Lawyers: Commercial Litigation, Copyright Law, Intellectual Property Litigation, Labor and Employment Litigation, Real Estate Litigation, Trademark Law, and Trade Secrets, 2011-2025
Southwest Super Lawyers, Top 50 Arizona Lawyers, 2019, 2022-2025, Business Litigation, “Super Lawyer” in 2016-2025
Phoenix Magazine’s Top Lawyers in Civil Law: Litigation, Commercial Litigation, Intellectual Property & Technology, 2024
Child Crisis Arizona, Board member, 2019 to present
Elected as Treasurer & Secretary of the Scottsdale Bar Association, 2024-2025
Arizona Center for Law in the Public Interest, Board member, 1997-present; Chair, 2009-2013
Co-Presented on The Nuts & Bolts of Trade Secrets for the AZ State Bar CLE (November 2023)
Author, Employee no-poaching agreements face legal pressure, AZ BIG MEDIA (July 20, 2018)
Co-Author, Samuels et al., Philip Morris’s Failed Experiment in Pittsburgh, 17 J. HEALTH POLITICS, POL’Y LAW 329 (1992)
Co-Author, Samuels et al., The Politics of Local Tobacco Control, 266 JAMA 2110 (1991)